Very useful backgrounder to a trend that has always been in the sidelines in India, but is gaining mainstream traction owing to the pandemic. By @ambimgp bit.ly/3lYXNnx Future of work is an important part of my book on personal branding. When you choose to be a 1/5
2/5 gig worker, you forego the steady financial comfort of a regular job and enter a zone of uncertainty. A notion that most people who move from full-time employment to gig working hold is that their freelance work would primarily come from people they already know - people who
3/5 they have interacted or worked with in their past full-time employment days. That this 'network' of acquaintances built in the earlier period would be the first to give them work. This is slightly misplaced, in my opinion. I have found that it is not 'people we know'
4/5 but 'people who know me' that is more important for gig working. That's where building and working on your own personal brand really helps. To build a network of 'people who know me'. The 'know' of 'people I know' is vastly different from the 'know' of 'people who know me'.
5/5 The former is an actual working acquaintance, while the latter is akin to you knowing about a product through its advertising. #freelancing #personalbranding
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