From Ayuveda to Jeans!!
#Patanjali
Thread
I still remember waking up in my grandmother’s home to the voice of Baba Ramdev addressing thousands of people on a TV channel. He would tell them how to do breathing exercises and complementary tips to stay fit.
Almost 10 years later, I visit my grandmother’s house and find Baba Ramdev’s presence in another form, Patanjali Ayurveda.
Started off as a small pharmacy in 1997.
Soon had 5000 distribution partners and 15000 stores.
Created a brand image of health and vitality by choosing Baba Ramdev as its brand ambassador.
In order to maintain their low prices, they source their ingredients directly from farmers and do not have any middlemen involved.
Has a turnover of around 5500 crore.
Has garnered 4.5% market share in FMCG.
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