Easy & Safe Local Links 🐺
In 3 Steps:
#1: Get high ranking websites in the same locale or niche
This can be client websites, your own websites or a mixture.
Send links between these sites.
Doing this grants you links that have:
👇🏻
Trust: Because the sites rank high & get traffic
Relevance: Because they are in the same locale & or niche
Power: Our sites will have SOME power
These three link strength factors were covered in the @mattdiggityseo linking YouTube video released today:
We likely don’t gain a LOT of link "power" compared to large affiliate sites.
... But enough power to add decent value in easy-medium difficulty local niches.
Easy niches especially have weak linking profiles, because competitors are rarely investing into their SEO strategy.
#2: But how do we link our sites together?
> Guest Post articles
Business A, Cleaners, write a blog article about COVID cleaning
They post it on Business B’s blog, a Private Nursery.
The article on Business B’s blog contains a link (+NAP citation) to Business A’s website
The article will be relevant...
But the page is new.
It could be worth boosting that page with its own links...
Your link + tiered linking strategy is competition dependent.
The harder your niche, the higher chance you'll need to tier and boost your links.
👇🏻
> Link Insertions on powerful pages
Instead of creating a new article page, link out from pages that already get links or traffic!
This could be a popular blog article, or simply the homepage...
Example:
Link from Business A’s homepage --> to Business B’s homepage
What's so good about guest posting & link inserting between sites we own?
We have complete control of the link, and the overall link profile of the sites we’re using to build links!
Make use of other local sites you can get links from, too.
(Network, friends, suppliers)
👇🏻
#3: Make your links safe
The nice thing about real local sites is how natural they are.
They all have their own digital brand, citations, verified Google My Business etc.
Linking them together is pretty cloaked, as long as we’re sensible.
Here’s how I’d deploy the links:
👇🏻
1. Use the links to boost up sites that aren’t ranking well yet & need a push
2. Avoid sending tons of external links from each site
3. Have sites in different hosting accounts link to each other
If any link ever negatively impacts your results, you can easily remove it!
#4: Bonus!
So you have none of your own sites or clients to link together anyway?
I’ve been there.
Here are two things you NEED to do:
> Start making your own local websites
> Help your underserved local market with their SEO!
That's it.
Happy linking!
Share this Scrolly Tale with your friends.
A Scrolly Tale is a new way to read Twitter threads with a more visually immersive experience.
Discover more beautiful Scrolly Tales like this.