Thread by @BangtanScholars

Who is behind the stage production for #BTS iHeartRadio Music Festival alongside Big Hit Ent.?

Meet ZanyBros.

Previously, they also helped in the filming of NMD, N.O., War of Hormone, Come Back Home.

Let's learn more about 📽️ production.
Thread below!

@BTS_twt #BTSResearch

"Zanybros was founded in 2001, by director Hong Wonki and videographer Kim Junhong. This company is now one of the most distinguished MV production companies in Korea."

@BTS_twt #BTSResearch

"They have collaborated with a plethora of artists including BTS, GG, TVXQ & etc. for video production & attained international fame with their quality creations. So far, the pair has filmed nearly 1,500 videos."

@BTS_twt #BTSResearch

"People these days watch the very 1st part of a video & skip the rest. We are living in that era. People will widely react to MVs for about a day or 2 after the album release. So we try to create a 1-2 memorable scenes for each clip."

@BTS_twt #BTSResearch

"The Zanybros team consists of different teams including filming, directing, editing, CG, color grading, planning & producing. We have a system of specialization."

@BTS_twt #BTSResearch

"The production has 3-parts"

Pre-Production (Planning takes 1 week & filming takes 1-2 days)
Production
Post-Production (takes 10-14 days)

A camera lens has the same price as a car!

@BTS_twt #BTSResearch

"Unlike movies, MVs don't have lines, so we give room for interpretation...fans have a knack at interpreting our MVs. If we use metaphors, the fans make sense of them (in their ways). Sometimes their analysis is better than what we intended..."

@BTS_twt #BTSResearch

"[The planning of a 📽️ from] a Korean perspective are a bit different from those of international fans. Catching such difference is the key to the project's success..."

@BTS_twt #BTSResearch

"Staying up all night for consecutive days is hard. I once stayed awake 15 consecutive days...I have to hide that I'm tired when working w/the next singer...We have to 📽️ countless scenes w/a limited amount of time, & on top of that I have high standards."

@BTS_twt #BTSResearch

"The entire process requires endurance....But after it's all done, when we get positive feedback from fans or see artists we've worked with become successful, all the stress from work suddenly disappears."

@BTS_twt #BTSResearch

"I assume we have received the most # of malicious comments from prod. companies since our label is old/ worked w/many singers over the yrs...The achievement could be small/big depending on how you see it, but w/o a sense of accomplishment we can't work."

@BTS_twt #BTSResearch

"But if people look at how we are doing in this field & nurture their own dreams & continue to set foot in this industry, we would be so happy."

@BTS_twt #BTSResearch

Watch the full video here:

This thread is not only educational within the insights of making an MV in the K-Ent. industry but also a reminder to all of us to always be grateful for everyone who is part of an artists journey.

Thank you ZanyBros for your hard work in working w/@BTS_twt all these years!💜