"I don't think artists lose mkt. value because of their age. U2 isn't young anymore, but it's not lost its value, has is it? When @BTS_twt reaches their 30s, it will be possible to deliver age-appropriate msgs. & provide inspiration. Even when you're in your 50s [&] after that."
Since 2016, Big Hit Ent has been rapidly increasing.
Source: South Korea’s Financial Supervisory Service
@BTS_twt #BTSResearch
Big Hit Ent. Surpassing the BIG 3.
Statistics are from the year 2019.
Source: South Korea’s Financial Supervisory Service
@BTS_twt #BTSResearch
Yoon says that the reason for the success of Big Hit Ent. was that they have placed fans as the center of its business model.
In the article he says although songs are important, "its important for fans to communicate with the artists they support.
@BTS_twt #BTSResearch
It's a good read on anyone interested in the business side of things & as well as consumer marketing/digital strategy. A lot more info. is in the article. Do read it if you can!💜
@BTS_twt #BTSResearch
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