“With 15 sleeps until Josh Frydenberg’s half hour upon the stage, the marketing bulldozer has left the shed with an anonymous “senior member of the government” guiding the Nine Entertainment newspapers to announce “the Morrison government is preparing to” thenewdaily.com.au/finance/financ…
“And it was before the apparent confirmation that the government will bring forward the flattening of our progressive income tax system, delivering tax cuts that overwhelmingly flow to the top 20 per cent.”
“The papers’ anonymous briefer claimed the size of spending to be revealed on October 6 “would shock many observers”.
Well, we’ll see.”
“Some of us have learned to look through the size of the government’s signature #Scottyfrommarketing spending announcements to find actual spending isn’t nearly as impressive.”
“Announcements have to be discounted for the government’s now-standard marketing trick of adding up a decade’s worth of spending to arrive at a headline-capturing number.”
“For example, last week’s “$1.9 billion” energy policy stunt: Most of that big figure is to be spread over 10 years (if it actually happens), meaning the annual commitment isn’t so flash in the context of an annual $500 billion federal budget or $2 trillion economy.”
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