How to strengthen your relationships within your email list
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1. Be personal
Write your emails like you were writing to your friends
You don't need to be all boring and polite, involve your readers with emotion and curiosity
Show some personality
2. Include people's name
Not only this is beneficial for your subject lines (image from Superoffice 2017 study), it will also make people feel closer to you
Everyone loves to read/hear their own name
It will make them feel like you actually know them (which is the goal)
3. Ask questions and feedback
You're sending emails for your list not to yourself
Although you should stick to your own style, and content preference, allow your email list to tell you what they would like to see more often
Learn what do they most/least enjoy in your emails
4. Care for them
Seriously, it's not that hard but actually care about what you're writing and about the content you're delivering
There are real people on the other side of the screen
Make sure you deliver high-quality content and care for their results
Not only results but also for what's going on with their personal life
Make sure to greet them and spread positivity and inspiration everytime you send an email
Email platforms allow you enough automation
Don't automate your relationships bonding
5. Give them free gifts
If you're working in something for yourself, like your own summaries or market research, make sure to share that with your list
It could be as little as a google docs file or an excel spreadsheet
6. Get rid of the selling-is-bad mindset
Most people would probably benefit from your paid offers
Don't be afraid to promote them, as long as you're providing value, even people that don't buy them will want to stick around and keep receiving your emails
7. Share valuable content
The fastest way to get someone to trust you is to deliver results
If you can share efficient, actionable, valuable information that they can implement to improve their life quality, they will be thankful and further trust you
Thank you for making it to the end
I would love to have you inside my newsletter if you're a digital creator looking forward to honing your skills 👇
newsletter.herojourney.online
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