I'm convinced that 99% of new business ideas are over-complicated.
YOU DON'T NEED TO BE DIFFERENT TO WIN.
Its about getting your slice of the pie. Go after a big pie and get your slice!
Don't try to invent your own recipe to a new pie and make it from scratch.
Its not about you and what you want to do and your ego and drive to change the world!
Do the common things uncommonly well and you can win.
In a lot of industries (home services) if you simply answer the phone and show up you can get your slice!
The passion projects are markets filled with selfish and delusional people.
The ones who love what they do so much they don't act as rational actors.
They'll stay open too long and with prices too low and smile the entire time.
The less sexy the service the better the opportunity.
Its about supply and demand. Find something with low supply (because it sucks) and a lot of demand (because somebody has to do it).
Thats how you win.
And “because it’s hard” isn’t the same thing as “because it sucks”.
Don’t be like Elon musk. Don’t be like Steve Jobs. Those guys solved hard problems. They also are unicorns.
Be like my golf buddy who nobody knows his name but he’s wealthy AF.
It’s about execution.
Exhibit A:
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