When making a local lead gen website, avoid trying to rank for everything.
Most niches have enough services/sub-niches to rank for anyway
No need to make a monster website like property management that tries to rank for roofing, carpentry, flooring etc.
Roofing ALONE has:
👇🏻
- Repairs
- Replacements
- Fascia & Soffit
- Commercial
- Thatched
- Garage
- Guttering
- Chimney
- Bespoke
- Solar
- Flat
- Maintenance
Tons to do in this niche alone, let alone trying to turn this into a huge property management website
You also end up diluting your relevance
Better to stick with one decent niche bros
Or, pick a niche which is closely related to other niches, therefore not diluting relevance.
For example, these niches crossover well:
- Carpentry
- Joinery
- Sash windows
All are woodwork, but slightly different...
However, there's still enough relevancy between the services that you can target all 3 of these with a single lead gen/client
As ever, niche selection & understanding why you've picked that niche, coupled with what you're going to do with it, are essential for guaranteed success
Want to make your own local lead generating websites?
I run through the entire process in this book 👇🏻
It details everything from:
- Creation
- Niche selection
- Ranking
- Staying safe
- Maximising traffic
- Monetising leads
gumroad.com/l/local-kingdo…
Share this Scrolly Tale with your friends.
A Scrolly Tale is a new way to read Twitter threads with a more visually immersive experience.
Discover more beautiful Scrolly Tales like this.