Thread by @ozone_xbt

Currently reading "Breakthrough Copywriter"

Pointing some of the great insights that you can use TODAY to increase your sales

/*Thread*/

1. The copywriters job

Detect already-existing mass desires on his target audience

Place his product as the solution for those desires

2.Headlines

1. Choose the most powerful desire that can be applied to your product
2. Acknowledge that desire
3. Reinforce the desire
4. Offer means to satisfy

Everything should be in a single headlines statement

3. Copy Length

You need to take as much copy as you need to accomplish:

1. Reader desire for your product
2. Make the reader visualize the new life structure with your product in it
3. Compensate for existing prejudices and beliefs

4. Analyzing your target audience

Desires - What are their wants, needs, cravings, thirsts, hungers, lusts, etc...

Identifications - What's the role your prospect wants to play in life?

What are the personality traits he wants your product to help him build or project

Beliefs - What are your readers' opinions, attitudes, and conceptions of reality that they live by

This is the world of emotionalized reason that he inhabits

The way he accepts or rejects facts will depend on this lense of reality

5. Channeling Conviction

Before taking action, your reader needs to be 100% confident that your product is a good fit

The copywriter job is to evoke on the reader the feeling of absolute conviction that the product delivers on what it promises

I've further analyzed and summarized the most powerful takeaways from "How to create ads that sell" by David Ogilvy

You can pick it for FREE below 👇

newsletter.herojourney.online

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