Top advertisers feel they should come together and "convey it to the news channels that their tactics and questionable content ethics are making the platforms unsafe for brands."
Excellent news.
Story by @Niraj_Sharma1
bestmediainfo.com/lite/2020/09/i…
It's been almost a year to @newslaundry's series Bloodlust TV, where we point to big brands sponsoring primetime debates that peddle misinfo and hate.
newslaundry.com/2019/10/21/blo…
You can catch some our stories here: newslaundry.com/bloodlust-tv
The latest one was on Amul, Uttar Pradesh government, Rajvaidya Hempushpa, and Sacchi Saheli sponsoring Suresh Chavhanke's 'UPSC jihad'.
newslaundry.com/2020/08/29/pow…
Amul’s RS Sodhi told @besmediainfo that news channels were instilling negativity in the minds of youngsters and it was about time for advertisers to act.
"Without mentioning any particular incident, we can definitely tell them to behave and not to show unwanted aggression.”
Pawan Sarda of Future Group: “Brand safety should be a bigger concern for TV news nowadays. The language that these channels have been using, I don’t want my kids to be consuming that content and if I think this for my kids, it applies to my brands too."
Last section of the piece is disconcerting. Brands are worried they could be an easy target for news channels.
"It has happened with us in the past and we got negative headlines because we did not advertise on certain media.”
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