Thread by @anthony_j_zhang

LeBron @KingJames is playing his 10th #NBAFinals

Regardless of outcome, he has cemented his legacy as one of the greatest athletes of his generation.

But there is another legacy that many aren't aware of: bringing fine wine into the mainstream.

Thread time 🍷🍷🍷

1/ It may seem contrarian for a superstar NBA athlete to be obsessed with drinking wine.

It feels counterintuitive to performance.

However, his stats, like wine, have only improved with age.

2/ LeBron didn’t even start drinking wine until he was 30.

Now he drinks wine pretty much every day.

(I think this is LeBron’s equivalent of Michael’s Secret Stuff)

3/ Business Insider estimates each of his posts about wine are worth $300,000+.

There have been cases where wines shared to his Insta have soared by 20%+ in price right after.

Talk about a market mover📈

4/ LeBron drinks socially and professionally.

He has taken the Cavs to Napa wineries as a team building exercise.

Here’s him drinking with Dwyane Wade (who owns a winery), Carmelo Anthony, and Chris Paul.

5/ Even on winery visits, basketball is never far away.

His approach to understanding every element of the winemaking process is just as thorough as his approach in preparing for each NBA game.

6/ Want to drink like LeBron?

Here are some of the recent wines he’s enjoyed:

Sassicaia
Screaming Eagle 🦅
Domaine du Pégaü
Colgin Cellars
Opus One
Château Pontet-Canet

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Every week I’ll be uncovering fascinating stories in the world of wine 🍷