NEW INTERVIEW: Atlassian: Reselling Jira and Confluence
Software is inherently sticky as companies and users hate change and are familiar with using the products
inpractise.com/articles/team-…
The app ecosystem and 3P integrations are crucial in driving stickiness for large enterprise customers
''Atlassian operates very much like Apple. You have your iPhone, which provides you with a certain value. But if you have your Apple Watch, one connects with the other, which is extremely sticky. Atlassian operates in exactly the same way."
However, 3P integrations and plugins in the cloud is not the same as on-premise which is a barrier for large enterprises shifting to the cloud
Is Jira THAT sticky that every enterprise migrating to cloud will adopt the same number of seats?
Or are there so many other options for this workflow that we could see increased churn?
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