Thread by @chimammeje

How do you write long-form content people want to read?
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- Map out the problem and expected solutions in my mind. I like to picture the reader based on the ideal buyer.

Empathy gives me a second-hand experience of the problem and what they would want to see in a solution.

I list these problems and solutions to answer as H2s and H3s.

Next, I turn to Frase and SEMrush to create the content outline.

I use @semrush topic research to identify semantic words and "hot topics" to discuss in the article.

@fraseHQ gives me a birds-eye view of what competitors are using as H2s and H3s plus cool stats to include in the copy. It also determines word count.

After creating the outline, I start writing from the first subheading, not the intro.

If there's an opportunity to build a graphic, I'll leave a note in there with an outline of how the graphic should look.

Graphics are great for engagement

After writing, I go back and do the introduction.

I like to open with a:

mind-blowing statistic

An opposing opinion that makes the reader feel

A story that highlights the gravity of the problem

A personal experience with the problem

Remember:
Make your paragraphs shorts
Be personable
Avoid long, winded sentences
Write like you're having a conversation
Evoke emotion

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