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Building the largest community of African Tech Talents @Skill_Afrika_ | Tech for Social Impacts | know a thing or two about ESG | abiola@skillafrika.com

Feb 23, 2021, 15 tweets

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The next goal is to establish your credibility as an expert on the service(s) you want to render. It gives you a chance to demonstrate that you know what you’re talking about or doing for the customer.
This leads to the final task your BAIT has to

perform, which is…

Setting the buyer up for your more expensive services.
Here’s an example of one kind of BAIT, leading into a more expensive service.

Let’s say you were offering a $5 gig, saying…
“I will write 300 words of SEO article”.

You write the article, use free site, like keywordtool.io, google trends, and seositecheckup.com for the article. This is you over delivering for your client.

Then after delivering the job, you tell your client you can help them with competitor research or a

Listicle article of 1000 words, all fully optimized for Google. This establishes you as an expert in that industry and tells your client you really know what you are saying. What happens if they accept your competitor research or 1000-word article offer?

THE CORE OFFER!

YOUR CORE OFFER

Your core offer is your “Bread and Butter” deal. It’s the sweet spot where you’re happy with the time you (or your employee) spend on the task for the money you get in return. For me, this is typically in the $37 to $97 range, but everybody is different. Your

Price may be higher or lower. Again, this should take you very little time to deliver OR it can be something that you teach someone else to do for you.

Don't forget I said this is the best thread you will ever read on Twitter this year but you didn't ask me why $37 or $97?

Why the odd number? Why not $30 or $90? The human brain remembers odd number than even number. According to a study conducted in the early 1900s by JCPenney, prices that end in odd numbers create a sense of urgency. Buyers think dey are getting a steal when they buy at that price

Moreover, customers see it as being honest with your pricing since the price is so specific. You can also use this for your brick and mortar business. It's an old-school marketing strategy used by the big guys including Amazon and Aliexpress.

Now that you have understood the psychology behind this pricing, can we continue?

Still unsure? Re-read it. This time gently while sipping your 5Alive

Got it now? Great....

The Premium Package:
These are the bigger ticket items, the ones that are actually worth your time

to do, or which require your special expertise to perform. I would typically price these in the $197 to $1997 range. You don’t necessarily expect them to come along every day, but when they do it’s a nice chunk of change. They are life-safer. They can pay for your yearly rent

So, an example of 3 gigs which work together in your fiverr pricing packages might be…“Write you 300 seo article” for $5… then “Give you a detailed market/competitor analysis” for $97 and finally “Write your entire website content” for $997.

Of course, there can be as many

layers in between those price points as you want, just remember that YOU should only spend large amounts of your time delivering on “Premium Package” gigs. Everything above that in the package should either be something you did once and sell over and over again or you
can train

someone else to handle it for you.

Let me stress this here
Your gigs should be clearly defined, value-driven, result-oriented, and set them up to retain you as their chosen freelancer.

You’ll notice that all the gigs that I listed above are straightforward and to the point.

Each of them targets one service, and they aren’t vague about the
product that will be received.

Don't complicate things for yourself. Help your buyers make smart and quick buying decision on fiverr. Some of your customers are super busy, they are looking for sellers they

Can hire on the spot.

CREATING YOUR FIVERR GIG
Before creating your gig, take a look at what the established freelancers are currently doing.

My friend, listen here.

Listen and follow me

Go to fiverr.com, if you click on explore the marketplace, you will see

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