Thread by @chrishlad

Brands usually suck at social media.

But some don't...

and I found em.

Here's 10 of the best with examples of how they do it👇

Use Stats + Current Events

This tweet got more views than the Oscars this year.

@MorningBrew

Pick a fight by making a joke

@Shopify

Break news from behind the scenes

@TheHustle

Use an inside joke

Tons of people get the free water cup from Chipotle and fill it up with lemonade or soda.

@ChipotleTweets calls it out

another inside joke

Product hunters are mostly product + comp sci nerds.

This plays into it.

@ProductHunt

Give away what people want most

@CashApp

A good one liner

@gumroad

Capitalize on a trend

Elon took dogecoin to the moon.

@buymeacoffee capitalizes on it.

Call out your frenemy

@Wendys

Give that practical value in exchange for steak...

@steak_umm

Retweet below to share the secrets that make brands pop

and smash that follow @chrishlad for more top-secret insights.

TLDR:

1) Use stats

2) Make jokes

3) Give the inside scoop

3) Pick fights with your rivals