Okay, I think I'm figuring this out. The cool resides in split-second micro-expressions that are dissonant from the body-language, overall. Let me show you what I mean. I'll present them first without commentary. Look first at this, A on the left, B on right.
Then this, C and D--these micro-expressions suggest the same thing.
This one is especially interesting, E:
Here it is again, same effect as in D:
Here's F:
And G, a very heightened version of C and D. (But it isn't "cool." What is it? It should be obvious by this point, but I'll let you point it out.)
Contrast those with the emotionally dominant images, like these--H, I, J, K:
Do you see how he's doing it?
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