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Financial Times
@FinancialTimes
This account is now closed. For the best of FT journalism, including breaking news and analysis, follow @ft

Jun 7, 2021, 5 tweets

FT Exclusive: Critics say Apple is reaping the marketing rewards of its privacy policy launched with the new iOS 14.5 iPhone, but failing to actually enforce it. What is going on?
on.ft.com/2T7JzHi

The iOS 14.5 iPhone launched in April came with a feature called App Tracking Transparency, which enables users to stop apps from collecting personal data used by third parties on.ft.com/2T7JzHi

It has been found that third parties use workaround methods to continue tracking iPhone owners that opt out of sharing on.ft.com/2T7JzHi

The lack of enforcement of these privacy protections, despite the promise of it, could open up Apple to a flurry of lawsuits from distraught customers, experts say on.ft.com/2T7JzHi

Apple's situation has been compared to that of Google, which in 2018 came under fire when it continued to track users’ location even after they clicked a toggle expressly saying not to. Read the full story: on.ft.com/2T7JzHi

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