Thread by @lizburgh

AOC spent $240,000 on Facebook ads in March 2021.

But what were those ads actually advertising?

Where was she running them?

Who was she targeting?

Is she still spending $10k/day on Facebook ads?

Let's find out!

Facebook banned political ads immediately following Election Day 2020, but eventually lifted the ban on March 4, 2021.

Google also lifted their ban on political ads that followed 1/6.

AOC jumped right back into spending big on them...20 months ahead of her next election.

Part 1: What has AOC been advertising on Facebook?

By and large, AOC's tens of thousands of Facebook ads fall into 3 categories:

1) Self-promotional
2) Merch!
3) The Squad

•AOC's self-promotional Facebook ads•

They have talking points like:

▪️AOC is the biggest victim of Right Wing attacks 😢

▪️AOC doesn't spend 5h/day fundraising...she spends 0!🤗

▪️GOP are very scared of AOC💀

▪️NY-14 was the 2nd most expensive House race in 2020! 🤑

•AOC's merch Facebook ads•

AOC didn't start running these again until the end of March but they've been running ever since.

She sells merch for the following "policies":

•Abolish ICE
•Green New Deal
•Tax the Rich
•Those weird propaganda posters
•No policies that are law

•AOC's Squad Facebook ads•

These are the worst.

"Take the quiz to see which member of the Squad you are!"

I included a screenshot of the quiz which is just a marketing ploy to get emails.

To answer your next question, yes I took the quiz...
And godfuckingdammit I'm an AOC🤬

Part 2: Where are AOC's Facebook ads being run?

In most cases, the answer is nationally.

And for her national ads, California generally makes up the largest chunk of the traffic.

Here is a summary breakdown of one national ad 👇

It was viewed the most in:
CA
NY
TX
IL
PA

AOC also ran some *national* ads leading up to (and including) Election Day 2020.

She spent $120,000 on Facebook ads in just the first 3 days of November.

All 28 ads in the 2nd pic ran on Election Day.

Exactly half of those were national ads.

Part 3: Is AOC still spending $10k/day on Facebook ads like she did in March?

In the last 30 days that Facebook has tallied (May 27-Jun 25) she spent $179,000 on ads.

So that works out to AOC spending about $6,000/day on Facebook ads in the last month.

I will never understand the people who show up in threads full of data like this one and make comments like:

"So what?"
"This is stupid"
"Who cares?"
"Stfu"