the tech buzzword hype cycle plays out the same way every time.
FIRST, a startup breaks out and VCs rush to fund it.
then a bunch more startups spring up
now the big tech companies need a strategy. maybe they make a big splashy hire or launch a new division
Investors are suddenly experts on the topic
Someone launches a dedicated fund
the mainstream media catches on nytimes.com/2021/07/10/sty…
Bring on the conferences, service providers, consultants... the works
Lastly, the brands arrive, ruining everything
All the initial excitement and momentum quickly fades. A new buzzword emerges. Everyone moves on.
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