Thread by @azeem

🔥🔥 The day after the IPCC report, how is the media covering the climate crisis & the work being done to tackle it on its front pages?

Let's review (and at the end I'll give some suggestions)

1/n

The @BBCNews

Nothing.

2/n

The @thetimes

Nothing.

3/n

The @FT

Nothing.

4/n

The @guardian

A tiny piece.

5/n

The @DailyMailUK

Nothing above the fold.

6/n

The @TheEconomist

Nought

7/n

From @business

Teeny smidge

8/n

From @nytimes

Nothing above the fold

@deanbaquet

9/n

From @lemondefr

Smidgens

10/n

Clearly, the climate agenda represents the major priority (economic, political, social) over the next decades, yet the media doesn't seem to talk about it.

Some suggestions:
11/n

Remind your audience of the climate crisis through clear metrics in every edition of your publication, just as outlets have with Covid data.

I started doing this with Co2 levels in Jan 2019. (exponentialview.co)

12/n

BoombergGreen from @johnfraher has done a great job since 2019

13/n

Train your reporters and analysts to ensure the climate considerations (be it CO2 output, extreme weather, environmental degradation) are alluded to in stories--about OPEC, cars, new cities, business travel...

14/n

Find the richness of solutions that are emerging from industry, communities, capital markets and academia -- and put them in some kind of context.

There is much positive, constructive action being taken against the backdrop of a really hard problem.

15/n

Learn from Covid, media did (eventually) do a pretty good job in informing its publics and - likely - trigger them to take sensible actions (anti-vaxxers and bleachers notwithstanding)

16/n

It is hard to imagine a day in the next 30 years where our engagement with climate change shouldn't be on the front pages - and our editors should make sure it is.

@tomstandage @johnwitherow @kathviner @khalafroula @rburgessbbc @deanbaquet

Although as @askhatrathi points it, this might be an effect of dynamic front pages in the case of @business