Tomorrow morning, let's talk about The Meghan Effect. I have done some research into this topic, and I am excited to share the information. It is based in part on this article. The Meghan Effect Is Still In Effect meghanpedia.com/the-meghan-eff… via @meghanpedia
Disclaimer: Tomorrow's thread will be about The Meghan Effect. I realize that there are a number of Duchesses in the world. However, the post will focus only on the Duchess of Sussex, Meghan Markle. While the articles I share may mention other Duchesses, I will not.
As always, I will be using 'hide reply and blocking, if this post attracts trolls and bots. If you choose to reply to them can you please untag this account.
See you tomorrow.
What is The Meghan Effect? It's where a brand sees a jump in sales after the Duchess of Sussex sports one of their products. The global fashion search platform Lyst estimates that an endorsement from Meghan can lead to a 216% bump in search traffic.
Why do I find The Meghan Effect interesting? Because the research could indicate how popular she is. Her fashion choices have consistency been of interest. Plus the items will often sell out on the retailers’ websites soon after she is photographed wearing them.
Consumer Edge Research stated "Meghan’s wardrobe choices, certain US shoppers do seem to be more susceptible to trying to copy them than others. Everlane saw a large increase in 35-44 year olds shopping there the first time she wore their Jumpsuit, " tinyurl.com/52frwntk
In an article posted in April 2019, it was stated that “The ‘Meghan effect’ has contributed to the growing desire for British brands amongst US visitors. fashionunited.com/executive/mana…
The article continues to state that "The Duke and Duchess of Sussex provide the perfect combination of a British royal and US celebrity and as such, royal engagements amplify desirability to purchase luxury British brands worn by Meghan." fashionunited.com/executive/mana…
What are some examples of The Meghan Effect? There are too many to capture into one thread. "Meghan has had a major impact on the fashion industry, especially for the up-and-coming designers she chooses to put a spotlight on." eonline.com/ca/news/995727…
But what do people in have experienced the The Meghan Effect or work in Market Research think of it?
Harriet Vocking, head of marketing and communications at specialist sustainability constancy EcoAge, says Meghan's focus on putting ethical and sustainable brands on the map has unparalleled influence on changing buying and manufacturing habits. elle.com/uk/fashion/cel…
The Meghan Markle Effect on Fashion, a Report by Poshmark blog.poshmark.com/2018/05/01/the…
The Meghan Markle Effect!: The Duchess Of Sussex Caused This $44 Ring To Sell Over 20K Units For Brooklyn Based Brand | BET bet.com/style/fashion/…
How the effect of Meghan Markle's fashion sense may move the market cnbc.com/2018/05/18/how…
Harry and Meghan's biggest business opportunity is in apparel, streaming services and luxury goods, according to a new consumer poll.
adage.com/article/cmo-st…
Another example of The Meghan Effect 👇👇
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