Thread by @nandoodles

NEW: I get that all eyes are on Facebook right now, but let me explain why we need to be talking about @PubMatic too.

When FB helps disinfo articles go viral, it sends ungodly amounts of traffic to those website. That’s where platforms like @pubmatic cash in.

.@PubMatic invests a lot in TELLING their clients they’re keeping their ads off disinfo.

But in reality, they’re direct partners w/ Epoch Times, an outlet so toxic even FB cut its advertising privileges last year.

And I assure you - this is no accident.

Last May, I flagged up Epoch Times as a disinformation outlet for @pubmatic.

Here’s their Director of Imventory confirming the partnership and walking me through his brand safety process - which is a Google search and him concluding “eh, it’s not so bad.”

I linked him to critical reporting from @BrandyZadrozny & @oneunderscore__ that led to FB’s ban on the Epoch Times.

This didn’t sway him at all - he insisted that Epoch Times was just a right-leaning site based on his one source, AllSides.com.

Btw, what our guy at @pubmatic probably doesn’t realize is these “ratings” websites end up wheeling & dealing w/ the outlets they’re supposedly rating.

AllSides(.)com is itself in a financial relationship with EpochTimes - likely thru kickbacks.

But as of Friday, I no longer believe @pubmatic is working with Epoch Times because of incompetence.
It’s bc Epoch Times one of the top sources of traffic on the internet thx to FB!!!

I believe @bozinny & @PubMatic are putting their own profits ahead of their own clients.

So my question is, how much advertising revenues has @pubmatic sent to Epoch Times over the past few years?

Particularly the election fraud disinformation that led to the J6 Capitol Hill riot?

And how many more disinformation outlets is @PubMatic monetizing with its clients’ budgets while assuring them they would never?

For now, here’s what we know:

1.) @Pubmatic’s brand safety process is a white guy checking a free website on the internet
2.) Pubmatic doesn’t have an internal def of “fake news” - $ cannot protect your brand from it
3.) Pubmatic is financially vested in disinfo - not clients