Thread by @Idarroniz

In the Twitter thread on tactics to increase conversion rates, I talked about thinking of a website as a conversation

Let's go deeper in this subject 🔍

When we talk about conversational web design, we are referring to websites that try to generate a conversation with the user 💬

Your customer journey is too important to throw away

You should take his hand, and take the initiative

Check out this agency website 👀

Do you know Flying Tiger stores?

📍 They have a predefined map of your route through the shop

They make sure that you will see all the products they have

Same occurs at IKEA, at a higher level 🔝

Imagine that you can track everything and do some A/B testing in 445 IKEA stores 🤭

You can build an "IKEA experience" in your web:

💡 Adding some signals about the next step the user should take. No more bounce rate.

🕵️‍♂️ Adding a tags to your users, depending on the URL they are visiting f.e:

✅ Visit pricing page --> "Interested" --> Start "X" campaign

🧑‍🤝‍🧑 People prefer to answer a conversation that a form

One question at a time — like a conversation — keeps your audience engaged 💬

You get more thoughtful responses, and higher completion rates 🏁

Believe me, conversational-based web can dramatically increase your conversion rate

This is one of our most succesfull experiments 👇

⛏ Tools to have a conversational-web

▶ Typerform
▶ Tripetto
▶ Landbot
▶ VideoAsk
▶ Synthesia
▶ Sleeknote

▶ Typerform

Definitely Typeform have changed the rules to create forms.

It is a more interactive experience for users, which allows you to capture more and better leads.

▶ Tripetto

A Typeform alternative, that you can use as a chatbot too.

Best pricing 🤑

You can use as a plugin for WordPress

▶ VideoAsk

Little brother of Typeform.

A new way to create video forms.

You can create a script for your visitors to respond to as if it were a real conversation.

It gives you the option to edit your videos in the same tool.

▶ @Landbot_io

NoCode tool to create chatbots 🤖

It allows you to customize ALL the journey

You can integrate it with every single tool that you can imagine

▶ @synthesiaIO

Don't like be in front of the camera?

No prob bro 👊

Based on AI, Synthesia creates an avatar to be your personal customer assistant

You only need to create a script, Synthesia do the rest

▶ @Sleeknotecom

We can't forget pop ups

You can use pop ups for many use cases

One of the most underrated is to guide your visitor

Lately, @Sleeknotecom has been my favourite pop up tool, but you can use any of them