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Oct 5, 2021, 11 tweets

Steve Jobs died 10 years ago today.

Here are 10 iconic quotes from the Apple cofounder.

On following your passion.

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”

On finding your path.

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.”

On the merits of simplicity.

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

On striving for excellence.

“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”

On going for it.

"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

On daring to disturb the universe.

"Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it… Once you learn that, you’ll never be the same again.”

On what innovation really is.

"I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things."

On admiring your accomplishments.

"I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next."

On the importance of the little things.

"Things don’t have to change the world to be important."

On being called crazy.

"The people who are crazy enough to think they can change the world are the ones who do."

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