#IMMAPDigiConPOP2021 concludes today! We’re having an early head start with NYU Stern’s Scott Galloway, followed by McDonald’s PH’s Margot Torres. There will also be panel discussions on stereotypes, the post-cookie future, and the future of digital skills.
NYU Stern professor Scott Galloway shared that the meaningful opportunity for businesses is to lap up the competition, but the profound opportunity is more personal – to cement key relationships. #IMMAPDigiConPOP2021
IMMAP president Leigh Reyes on playing up societal stereotypes in ads: Brands have the choice to pander to, or to push from [them]. #IMMAPDigiConPOP2021
Margot Torres, McDonald’s PH managing director, on the impetus of the Ingat Angat campaign: It was “more powerful” for companies, with their individual CSRs, “to move into collaboration.” #IMMAPDigiConPOP2021
Melanie Norris, BBDO Knows’ head of planning, shared that these emotional drivers have heightened during the pandemic, and predicted that they will likely remain for a long time. #IMMAPDigiConPOP2021
Digs Dimagiba, Metrobank CMO, shares the 3Cs of marketing in the digital age – connect with customers, craft the right messages, and create a consistent point of view. #IMMAPDigiConPOP2021
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