“ARMY played a crucial role in spreading BTS’ music across the world…Whenever BTS releases a new album or drops new content, they instantly pick it up, translate it into different languages and help spread them everywhere. ARMY globalized BTS”+
- Big Hit, 2019, Pollstar Magazine
“I thought I understood what it meant to have a large & passionate fan base & will admit I didn’t. My idea…was completely changed…To this day, I still can’t explain it to anyone. All I can say is ‘Come to a [BTS] show & be a part of it”
+
- 2019 J Braverman senior VP LiveNation
“Numbers support him. [By] 2019, BTS cemented itself as one of the world’s premier live draws…Their box office hegemony is global…
“It’s such a global phenomenon…BTS is massive all around the world. Their audience continues to grow at a rate unlike anything we’ve seen before +
“Whether you know the music or not, whether you speak or understand a word of Korean or not, there’s no way to walk in there and not be completely blown away,” Braverman says. “You walk out and you forget that it was in a different language… +
“BTS fans take over cities when the group is in town, and they congregate well before BTS takes the stage. “They show up at seven in the morning and they spend the entire day together,” Braverman says. “These don’t feel like concerts, they feel like events.” +
“There’s something bigger going on, where it is really about everyone in that building,” Braverman says. “The audience is as important as the band…The communal dimension of BTS concerts, from the [merch] scene, to the fan experience, helps to explain why people will travel, +
“pay top dollar and even stand in freezing rain to see the group. And the crowds aren’t homogenous, either. “It’s the most diverse audience I’ve seen at a show,” says Braverman, citing the inclusivity of BTS shows as a major selling point.”
Thinking about BTS’ 4-night mini residency at SoFi stadium made me revisit the 2019 Pollstar piece, which, overall, holds up as a read.
The SoFi dates are going to be epic, in so many ways🥲💜
Really hoping they can announce 2022 tour dates soon after, so we can all plan🙏
Another thing I’ll add to this thread, for those who missed this article in 2019, and therefore may have missed that the author weighed in against the bitter chart dude bros who spent so much time earlier this year trying to undermine and downplay BTS’ success…
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