Dystopian idea, & it will not happen. If he thinks that the entire world will happily substitute the foods they have always cherished & thrived on since the beginning of humanity for his company's drab assortment of protein-isolate imitations, his hubris is in for a big surprise.
No matter how much support he's getting from friends in high places...
With Christiana "stigmatize-meat-eaters-like-smokers" Figueres on Impossible's Board of Directors they have access to the spheres of WRI, WEF, UNFCCC, ...
But even if they manage to squeeze their totalitarian ideas into the most impressive private-public partnerships out there, incl. those that have "a plan for the planet", the people will never follow.
But make no mistake - there will be efforts to turn this shift away from animal-source foods into policy. Already happening: mayors of global cities committing to a dietary plan that has an "ambitious target" of bringing meat and dairy down to *zero* kg/p/y.
Example of Milan, supported by the Davos technocrats.
Example of London
Australia is supposed to move soon, so are Colombia, Indonesia, Ethiopia, the Nordic countries and Europe.
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