1/
A couple days ago Pfizer made this fail meme.
Why did their marketoids make such a grave mis-understanding?
Two theories. Let's investigate.
2/
The template: "Running Away Balloon".
Note the emotions are fairly unambiguous: a man tries joyously to get ahold of a nice ball; a pink monster forcibly stops him causing stress to the man.
knowyourmeme.com/memes/running-…
3/
The first panel clearly shows the emotions: desirable ball, joyous & hopeful man moving forward.
The second panel happens rapidly & unexpectedly - shows the moment the emotions *turn* to worry. The pink monster was *an internal monster*, stopping the man's improvement.
4/
Note the monster is by no means benevolent nor even humane. It's just a monster, only vaguely connected to humanity.
5/
Back to Pfizer.
They completely ignored the emotions *expressed* in the comic and instead project their own ones:
running bad, ball with bad label bad, pink good, large vaguely humane shape good, stopping somebody forcibly good, man's desire & worry is irrelevant.
6/
Perhaps Pfizer's marketoids went with low-T thinking:
"Pink character as a loving mother, protecting a wayward child from harm. She gives the kid a tender embrace, that's simply lovely! The kid was toying with danger, now feeling bad is a valuable lesson!"
7/
Or perhaps Pfizer marketoids went with authoritarian thinking:
"Trust official science, it will protect you from harm. It can give your brain strong support through whole life, very modern! The man was endangering everybody with wild theories, should show remorse and regret!"
8/
So, dear reader - Pfizer, low-T viewpoint? or Authoritarian viewpoint?
You decide.
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