Key takeaways from @TheProductfolks #ProductAnalytics101 session by @nireyal
[Visual] Golden nuggets 👇
[1/3]
Why We Use Certain Products More?
[2/3]
How Do Companies Build Habit-Forming Product?
by using the "Hooked" framework
1. Trigger
Some powerful internal triggers
Few companies that connected user emotions to products effectively
2. Action
Craft simplest behavior
Increase motivation
Increase ability
Add right trigger & trigger right
3. Reward
3 types of rewards
Craft irresistible reward
4. Investment
Use investment wisely
[3/3]
When ( & when not) to use HOOKED
1. If you really think you need to build a habit ( good & meaningful ).
2. when you want your users to do what they wanted to do but weren't able to do ( not what you wanted to do ).
Some more key points:
1. Use data to get insights about what your user actually do.
2. Use data to know where to invest your time, effort, and money.
3. Use data to know what to build next.
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@TheProductfolks @MotwaniSuhas @ditimodi15
Here is my (visual) notes😁
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