Cynical marketing campaign or genius act of solidarity. With the hashtag #zusammengegencorona, major German brands are joining the vaccination drive. Here's some favourites...
First, Swabian chocolate manufacturer @ritter_sport go with the slogans 'First a prick, then crunchy' and 'Square. Practical. Vaccinated.'
Next, @eBay_KA where everyone buys and sells goods, goes with 'Vaccination: Free. Cheap. Local'
Building supplies store @Hornbach_tweets changes their slogan from 'There's always something to build' to 'There's always something to vaccinate'.
And finally, my favourite @warsteiner with 'The real deal: Vaccination'.
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