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The business of entertainment.

Jan 1, 2022, 6 tweets

On January 4, VIP+ is releasing its latest special report exclusively for subscribers, “Fading Ratings,” which provides extensive analysis of viewership changes across broadcast and cable TV. Check out the following report excerpts in advance! 🧵 bit.ly/3pHoksz

The substantive increase in popularity in cable news highlights what viewers can expect in overall cable TV lineups heading into 2022 bit.ly/31N5GHd

Meanwhile, there are more original series than ever before, with streaming services new and old now leading the surge in content bit.ly/3FbgOwn

When assessing what the top 1,000 rated cable shows of 2021 were, the dominance of three genres of content is striking. Sports, cable news and reality shows account for 91% of the top 1,000 when looking at the data among 18-49s bit.ly/3yTPEYC

Major kids cable networks have seen total primetime audiences plunge in recent years due to three main factors that all relate to streaming bit.ly/3FHcwNr

To access the “Fading Ratings” report when it launches on January 4, become a VIP+ subscriber today! subscribe.variety.com/site/vip-subsc…

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