Thread by @david_perell

Laws of the Internet:

1. Creators are Rewarded: It's basically free to produce and distribute ideas now. Take advantage of that. When you share ideas online, you attract an audience of like-minded people who become friends and business partners. But passive consumers don't receive the same benefits.

2. Creation is Cheap: Joe Rogan is basically a one-man show. He doesn't have an expensive headquarters in the middle of Manhattan. Instead, he has a humble studio in Austin. With a couple of microphones, he has more reach than most big-name media companies.

(h/t @APompliano)

3. Ideas Are a Serendipity Vehicle: Creating is networking. Every idea you share is tinder for the flame of connection. Ideas spread at zero-marginal cost, and good ones find their way to people you'd never be able to meet with "real-world" networking strategies.

4. Audience-First Products: Building an audience before you launch a product lowers the risk of starting something new. It lets you validate ideas before launch and cultivate a group of passionate early adopters who can give you feedback in the early days.

4. Be Above the API: Either you’re telling computers what to do or computers are telling you what to do. The computer in your fingers thinks faster than you ever will, so make it your partner, not your enemy. Those who put code to work for them have tons of leverage.

(h/t @vgr)

5. The Paradox of Abundance: The average quality of information is getting worse and worse. But the best stuff is getting better and better. Markets of abundance are simultaneously bad for the median consumer but good for intelligent ones. Avoid junk like gossip & clickbait.

6. The Paradox of Specificity: Focus isn’t as constraining as it seems. In the age of the Internet, where everybody has Google search and personalized social media feeds, uniqueness stands out. The more specific your focus, the more opportunities you'll create for yourself.

7. Great Marketing Spreads on its Own: Good Super Bowl ads go viral on YouTube. The catchiest songs explode on TikTok. Likewise, Tesla is a trillion-dollar company even though it doesn't have an official marketing department. Instead, it rides the wave of Elon Musk's personality.

8. Own the Demand: Have a direct relationship with your customers. If somebody gets between you and your customer, your margins will fall as customer acquisitions costs rise. One stat: Google pays ~$9 billion per year to Apple to be iOS’ default search engine.

(h/t @Altimor)

9. The Law of Shitty Click-Through Rates: Marketing strategies have a short window. Click-through rates decrease as tactics mature. For example, the first banner ad had a click-through rate of more than 70%. Now we avoid them with ad-blockers.

(h/t @andrewchen)

10. The Inversion of Censorship: In a world of information scarcity, you censor people by blocking the flow of information. But in our world of information abundance, you censor people by flooding them with irrelevant ideas and meaningless data.

Eliminate the noise in your life.

Writing online is the best way to take advantage of these laws.

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