Quick thread: The big Russian Z campaign is still flopping. These poor local government employees have been voluntold into this photo op, one of the top hits on Insta. They don’t look elated to be there.
Here are the top #за (#za) hashtags on Instagram, which is still being widely used despite last week’s official block. None of the tags relate to the campaign.
Here are the top 30 or so #za posts. Just 2 have anything to do with the campaign, and 1 of those looks suspiciously full of bot replies.
One of the big tags being pushed, #зароссию (For Russia) has barely 80,000 posts.
Even Russians who are using the Za hashtags aren’t going in for the imagery. They’re adorning themselves with flags and national colours.
So, as I said yesterday, the Z campaign is really not taking off. And it’s not going to, no matter how much the government pushes it.
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