A decade ago the EU big telecoms lobby, #ETNO, pushed a lobbying campaign to charge popular content providers. Now that ETNO is pushing something similar it is worth revisiting why their proposal ultimately failed. 1/7 🧵
#ETNO pushed the idea of a "sending-party-pays" in the lead-up to the 2012 World Conference on International Telecommunications in Dubai. 2/7
ft.com/content/fab588…
Many authoritarian regimes (annoyed with freedom of speech online) embraced #ETNO's proposal. Western democracies and civil society not so much. The US Ambassador called it "unworkable". 3/7 networkworld.com/article/216121…
One NGO warned the proposal "could harm net neutrality and limit access to information". 4/7
accessnow.org/cms/assets/upl…
Internet pioneers warned against demanding that startups negotiate permission from every single telecom provider in order to reach customers. 5/7
In her final speech to #ETNO then European Commissioner Neelie Kroes reminded them that it is online services, like Spotify and Netflix, that drive demand for connectivity, demand for their services. 6/7
#ETNO's lobby campaign failed a decade ago. It will be interesting to see how it plays out this time. 7/7
#ETNO #NetNeutrality #TelcoTax #HistoryRepeating
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