Thread by @martin_eve

BIG news as we unveil the campaign we've been working on with our charity partners for months: #Forgotten500k in support of @evusheld4theuk.

It starts with full-page national press adverts that will continue to run this week. Here's The Guardian.

getevusheld.uk/500k/ 🧵 1/8

We should be on BBC Breakfast this AM, too, BBC Radio Scotland at lunch time, South Today and South East Today, Inside Health on Radio 4 on Tuesday, and Newsnight on Friday. 2/8

These ads highlight the plight of the forgotten 500k immunocompromised individuals in the UK who are denied Evusheld by UK government policy. The advertising was designed pro bono by The&Partnership with media secured by mSix&Partners. They have been SO generous. 3/8

The #Forgotten500k campaign is set to run and run. We hope this is a show of power to the government, demonstrating that we will not go away! (Even if the government does 😬.) 4/8

We have a podcast from Andy Coulson’s “Crisis What Crisis?” series, a silent vigil in Parliament Square, a digital ad van circling Westminster, a Tortoise Media “Think In” event and the delivery of a letter personally by the group and charities to Number 10 Downing Street. 5/8

The goal of the campaign is to get the government to change its course on Evusheld. We have written to the Secretary of State for Health, @theresecoffey, the Health Minister, @RobertJenrick, and the Chancellor @jeremy_hunt. #Forgotten500k 6/8

The campaign has its own Facebook page to tell people new to the issue about Evusheld and it will be updated with new stories and adverts. Please do LIKE the page to help its organic growth: facebook.com/forgotten500k 7/8

Finally, the campaign site! None of this would be possible w/out the support from our charities & the pro bono media specialists.

Now, @RobertJenrick @theresecoffey: PLEASE give me the ability to safely hold my newborn nieces.

Please order Evusheld.

getevusheld.uk/500k/ 8/8