Anze Markovic | Performance Creative Profile picture
Founder of Unlock Performance Creative Agency | Our partners: Happy Mammoth, Meroda, TheraPet, Laura Geller, NatPat, Atlas Coffee, Miracle | DM 4 more info 👇

Oct 19, 2022, 5 tweets

Let's do a CREATIVE BREAKDOWN for one of our latest videos 👇

👉Angle: Better than beauty salons
👉Voice over is from a person working at a beauty salon

Let's dive into each segment👇
Short 🧵

The hook:

👉"I'm gonna lose my job in a beauty salon."

It sparks curiosity about what is going on

After the hook we do:

👉Quick unbox
👉Product demo
👉Product explanation

Then we transition "into how to segment"

1. Coat
2. Dip
3. Activate

Then we add secondary selling points:

1. Over 80 colors
2. Price comparison
3. No need for UV lamps

We end the video with a little bit of humor😉

If you like this breakdown please retweet it so others can learn from this 🔥

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