Here is how to monetize twitter (as a subscription business).
Twitter has many half-finished / standalone features and it's time to bring them together @elonmusk @Jason
/start 🧵
1. Tweetdeck (most obvious)
Make it 'the' platform for consumption and creation.
Consumption: Pro users experience ad-free. as simple as that.
Creation: Borrow ideas from typefully and others who are doing a great job focusing on creators.
I said, borrow - not 'kill them'.
Twitter is known for its anti-developer strategy. Don't amplify it pls.
Don't go after these platforms - just play fair and grow the ecosystem.
2. Twitter communities.
My guess: there are diff teams working on these and they don't even talk to each other.
Fire one of these teams and let the competent ones do the following:
- merge spaces, circles, revue and every other community feature.
. @sriramk knows the value of audio communities from his #clubhouse days. But audio spaces, circles, newsletters etc. do not matter as a standalone feature (from $ perspective).
Bring them together and offer it to brands (on $ubs) who want to run such communities.
3. Twitter blue will soon lose its significance.
It's the Yahoo moment of Twitter - stuck between media and tech.
Elon anyways wants to do it - so all the best! Here is what I'd recommend (as an ex-Yahoo 😄)
Offer twitter blue to pro subscribers of tweetdeck + communities as well.
That is, make Blue a universal status symbol (that you are supporting twitter) and upsell features like communities to get more out of current customer base.
/end
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