The Right stood up at least 3 different twitter clones to push hate and lies.
The entire liberal-left couldn't stand one even ONE twitter clone despite long advance notice of the Musk takeover.
THAT right there is the entire problem. The whole difference between the two sides.
The Right funds infrastructure to fuel hate and overt propaganda. The Liberal-Left refuses to, because it feels icky and they just want to win the next election and hope everything calms down and goes back to normal.
You cannot cede the information space and hope to succeed.
The big money of the liberal-left has allowed social media to become a right-wing toxic waste pool the same way it let AM radio, local newspapers and local TV news.
It's not for lack of money. It's for lack of focus. /3
Every cycle we overfund a bunch of Senate races to the tune of tens of millions of dollars. And every cycle the Right swallows up more and more of the media infrastructure: AM radio, TV news, cable news, podcasts, YouTube channels, social media ownership and algorithms. /4
We have *allowed* them to do this by refusing to grasp that we are in an information war. The Right has understood that for decades.
You don't give a speech and hope the New York Times covers it, then hope readers make the right choice. That's for losers. /5
You have to actually push your narrative. The fact that our narratives are TRUE and theirs are lies doesn't mean they'll win automatically. You actually have to develop the infrastructure to push and sell them anyway, or you have no chance. /6
Rightwing dictatorships succeed by controlling the media. We are perilously close to a complete lockdown on all major media and social media by rightwing forces, even as they lose the battle for the culture of the country. That is a disaster.
Liberal money MUST FUND MEDIA. /7
There should have been a twitter clone up and ready to go within weeks of Musk's purchase announcement.
The Left should have beaten the Right to been producing local news content after private equity destroyed the non-partisan stuff.
It's an information war. Act like it. /8
If you properly fund media (and social media) year over year, cycle after cycle, you won't have to dump a bajillion dollars into Senate races. You'll have a fairer playing field to begin with.
Every election cycle we fight uphill in a quagmire of lies. We don't have to. /end
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