Thread by @SerjKorj

Who does Web3 really compete with?

People don’t understand philosophy behind it because don’t realize who is competitor and what Web3 is going to replace.

Here’s thread that can help 🤔

/11🧵👇

1/11
Define your enemy clearly by big picture landscape like Steve Jobs for iTunes

2/11

To compete with something you have to understand it deeply to offer a better product.

Define the Problems of existing solutions. Clearly. Deeply.

3/11

Step-by-step explain to everyday people in plain English how you’re solving these problems and how technologies help with that.

4/11

Recap basis of your solution by providing real use cases to let people imagine how it solves problems in their real lives. Everyday.

5/11

Go beyond. Even further. Show product. Not protocol. The. Product.

6/11

Remind one more time how you’re planning compete with by showing how your product works.

7/11

Make onboarding to your solution as easy as possible without any investments from people’s side. As is.

8/11

Expand your solution wider and wider to trigger people’s imagination by providing products that go even beyond your original solution. Extend use cases. Use cases for real life.

9/11

Jump into people’s real life use cases to ‘inject’ your solution into their mind from day one. Show them how their lives will change forever. Show new use cases they even didn’t imagine before. Create new things in their brains.

10/11

Make a conclusion. Recap. Remind how your solution impacts on their lives. Again.

11/11
The most important part — Why.

Articulate to people WHY YOU DO IT. What is the purpose? What is the mission? Why world needs this.

You can’t fake it and this is incredibly well covered by @tfadell in his #BUILD book in chapter 3.2 ‘Why Storytelling’ btw.

This is 👆the only way how to reach next billion customers in Web3 and engage them into new blockchain-based products.

Let’s learn from Steve.

🙏