Thread by @NFTSapien

@okaybears is building a global super-brand

A brand said to rival BAYC

Boasting one of the LARGEST signings in web3

Here's how they're doing it 👇

(1/25)🧵

Here's what we'll cover:

1/ Who are Okay Bears?
2/ Blueprint for success
3/ Branding and IP
4/ Bear market
5/ Okay Cares

Let's dive in 👇

1/ Who are Okay Bears? 🐻

Okay Bears are a project with a focus on:

🔷Good vibes
🔷Community building
🔷Powerful branding

At the core of the bears philosophy is the understanding that no one is perfect and that is ok 👌

1.1/ Community 🤝

The Okay Bears community is one of the strongest out there

And hosts some of the biggest names in web3

You'll frequently find them on Twitter religiously reciting their mantra

"We’re all gonna be okay"

#WAGBO

2/ Blueprint for Success

The bears discarded the traditional roadmap

And in its place presented their blueprint

The blueprint for how they would build a community-centric, world-leading web3 brand

2.1/ The blueprint centres around 7 key areas:

🔷Bear Market
🔷Workshop
🔷Studio
🔷The Park
🔷Gallery
🔷Boutique
🔷Platform

2.2/ At the centre of the Blueprint sits The Park

The heart and soul of the project

The community discord

Where the grind is replaced by good vibes and the buzz of friendly chatter

2.3/ The Blueprint could be a whole thread in itself!

So I advise you check it out in detail for yourself 👇

okaybears.com/blueprint

3/ Branding and IP 🌐

Okay Bears are said to be building a brand to rival BAYC

A brand to break the barriers of the web3 space

This is certainly no small task

How are they really going to do this?

🔷IMG
🔷IP
🔷OKB Community Tool Kit

3.1/ IMG

Okay Bears recently signed with @IMG

The no. 1 licensing agency in the world

IMG boast some of the biggest brands in the world, from the NFL all the way to Fortnite

Their work includes:

3.2/ The partnership will open the doors to some monumental collaborations

And potentially catapult OKB into the global limelight

Here's what IMG's president of licensing had to say:

3.3/ IP

The strength of a project ultimately lies in its holders

Give the holders the keys to their NFTs IP and they can help build the brand

Whether its personal brands

Or spin-off projects

All help to bring more eyes to Okay Bears

3.4/ OKB Community Tool Kit

To assist the community in their endeavour for success

The project offers a branding tool kit

A set of logos, seals, colours, slogans and branding guidelines

With the goal of empowering the community

Check out the details below 👇

4/ Bear Market 🪙

The bear market is a customised secondary marketplace

In collaboration with Magic Eden

The market's focus is rewarding holders at collection volume milestones

This is where Bear Drops come in

4.1/ Bear drops

A series of collectable coin NFTs

Worth their weight in gold

Yes, ACTUAL gold

Each NFT is assigned a 'weight' trait at random

And in the future, it will be possible to burn the token for its weight in real gold

4.2/ Founders Coin

The first bear drop token was the founder's coin

A 10,000 piece collection rewarded to bears who completed hibernation

Hibernation was similar to a staking period

Where Bears had to be delisted and untouched for a set time

4.3/ Boombox Coin

The project's second Bear Drop collection

A reward for reaching a collection volume of 2.1million SOL

To make the cut for the drop Bears had to enter a draw and complete a campaign if selected

5/ Okay Care 💟

This is the projects charitable organisation

With the goal of using NFTs for positive community impact and global good

So far the foundation has had two notable initiatives:

🔷Community Basketball Court
🔷Movember

5.1/ Community Basketball Court

In collaboration with @Heir_Company and Lonzo Ball (@ZO2_)

Okay Cares helped fund the refurbishment of a community basketball court in Ball's hometown

Funds were raised with the auction of an exclusive Lonzo bear

5.2/ Movember

The projects latest Okay Cares venture

Helping to raise awareness and funding for the Movember Charity for men's health

A rare 1/1 bear was auctioned and a moustache trait could be added to bears to help spread the word

Shout out to the Okay Bears team:

@powerofpixel @suby_sol @peterisokay @letmandybe @TeeQ3883 @DevWhat8 @Nate_Rivers @0x_Bec @Mr_Burns_Sol @ElieM2100 @chadwick @ApolloNFT_

And of course the amazing community:

@SamidareSol @andy_jp3g @ArnoldPoernomo @doppelNFTs @solokaybear @0xsushi @bruhlencia9a @SSRT94 @suavaetv @SweeperSolana @_LRSN @ShmoneySturdy @NFTazor @AirMax88eth @frankieblanco99

Community continued:

@RancerNfts @KarimAglann @Degen_Ty @phvnty @ProfessorRisk5 @0x_Burrito @cryptokidart @nicholasmuncey @meta_cp @_marvelous1_ @sl1ff @MatrixxRed @nft_chicken @DJGizmo313 @SamidareSol

Lets recap!

We've covered:

1/ Who are Okay Bears?
2/ Blueprint for success
3/ Branding and IP
4/ Bear market
5/ Okay Cares

@okaybears has big things on the horizon

This is one to watch!

@okaybears That's a wrap!

If you enjoyed this thread:

1. Follow me @NFTSapien for plenty more
2. RT the tweet below to share this thread with your friends 🤙