Thread by @tspeeg

I dug through all of @KateBour's tweets on marketing and customer research. This thread contains her most popular ones with thousands of likes/retweets.

Here's what I learned👇

@KateBour It's never a good idea to make assumptions. But making assumptions in business leads to wasted time and money — the enemies of growth.

@KateBour One of the best threads I've ever read on marketing psychology.

Featuring practical examples from brands like Apple and Costco and thought leaders like @TheCoolestCool, @dickiebush, and @amandanat.

@KateBour @TheCoolestCool @dickiebush @amandanat How you market to people matters and people remember how you make them feel even if they forget everything else.

@KateBour @TheCoolestCool @dickiebush @amandanat Pricing is a sensitive subject.

If you want to handle pricing effectively, it pays (literally) to pay attention to the smallest details.

@KateBour @TheCoolestCool @dickiebush @amandanat This thread is a masterclass in customer research.

Read it and you'll have everything you need for strategizing your next campaign.

@KateBour @TheCoolestCool @dickiebush @amandanat Knowing your competitors is important, but never more important than knowing your customers.

@KateBour @TheCoolestCool @dickiebush @amandanat If you think you know your product and your audience well, it's probably still not well enough.

If there's one area to go deep — and keep going — it's with your audience.

Want more customer psychology wisdom from @KateBour? Check out her Why We Buy newsletter. It's always worth the read.

customercamp.co/why-we-buy/

@KateBour That's a wrap!

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