Thread by @jonbrosio

Most people suck at writing effective copy.

But if you learn these 8 copywriting formulas, I guarantee you won't:

1. A-I-U

It stands for:

• Attention: Capture attention
• Interest: Provide further context
• Urgency: Create urgency for action

This works great for written content like threads & articles:

2. A-I-D-A

It stands for:

• Attention: Headline
• Interest: Add more context
• Desire: What they want to achieve
• Action: Action required for the outcome

I love this with content (but also landing pages):

3. P-A-S

It stands for:

• Problem: Issue plaguing the reader
• Agitate: Amplify the problem
• Solution: How to solve it

One of the most fundamental formulas to learn:

4. B-A-B

It stands for:

• Before: Life before transformation
• After: Life after transformation
• Bridge: How to get there

Effective for painting the desired "transformation:"

5. The P-P-P-P Framework

It stands for:

• Picture: describe the situation
• Promise: what you'll deliver
• Proof: Testimonials, etc.
• Push: Call-to-action

The ultimate "hero section" value stack:

6. A-I-D-C-A

Stands for:

• Attention: Pull them in
• Information: What it's about
• Desire: The problem worth solving
• Conviction: Prove that this offer works
• Action: Copy used to nudge taking action

Think AIDA with added persuasion:

7. F-A-B

Stands for:

• Feature: What it does
• Advantage: How it helps
• Benefit: Why that's important

Another foundational framework.

(Used by companies like Apple):

8. P.A.S.T.O.R.

Stands for:

• Problem: An issue
• Amplify: Agitate the pain
• Story: Share how it was solved
• Testimonial: Share a real case study
• Offer: Reveal the solution to the problem
• Response: Call to action encouraging the buy

(Sorry the pic is small):

Recap:

8 formulas to write world-class copy:

• P.A.S.T.O.R.
• A.I.D.C.A.
• P-P-P-P
• A.I.D.A.
• B.A.B.
• P.A.S.
• F.A.B.
• A.I.U.

Happy building ✌️

Which ones did I miss? Comment them below!

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