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Empowering Web3 with data driven insights. Research by Digital Asset Team @animocabrands

Feb 16, 2023, 11 tweets

Congrats to @blur_io for their recent $BLUR airdrop, and for all the $BLUR holders out there

#Blur's rise in the space has been impressive to say the least. As an NFT marketplace/aggregator, we look at Blur's climbing market share and how Blur Bids contributed to this

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1/The main purpose of building Blur was to be different from the rest. Traditional NFT marketplaces focused on retail rather than an experience for professional traders. Infrastructure has to keep up as volume grows to help build a product that can assist all types of buyers.

2/ As an NFT aggregator, Blur has dominated both gem and genie by a mile. Their slick UI/UX paired with their astronomical transaction speed has helped pushed them to the top.

3/ Ever since October, Blur has continued to gain market share at an astonishing pace. With each phase of the upcoming $BLUR airdrop assisting towards their overall traffic. Since the airdrop was announced, Blur has even had days with over 50% of the total NFT marketplace volumes

4/ The average sale size numbers of NFT sales have also been impressive to watch. On Blur, the average sales are worth 1.88ETH whereas Opensea average sales are at 0.434ETH.

Showing a trend where blue chips/higher-worth NFTs are bought through Blur more versus other marketplaces

5/ Blur's bidding function + incentive program was a genius idea to help create instant & deep liquidity for blue chip projects. Projects like Azuki have hundreds of bids that help support floor prices for projects. Whereas this isn't the case for its marketplace competitors.

6/ Evidently, although their bidding feature has been a large success for the team at @blur.io, we must stay aware of the potential for inflated bids counts as a result of any airdrop farming...even now as Season 2 rewards have been announced

7/ The amount given via Airdrop 3 was announced to be related to bidding on Blur.

Interestingly...the number of unique users on Blur had seen any spikes within this period, even if NFT volumes spiked on Dec 10.

8/ As $BLUR was airdropped, the team at @blur_io announced $BLUR will be utilized to govern the protocol's value creation through the Blur Foundation.

While simultaneously announcing 360M was airdropped, $BLUR has effectively decentralized their platform for the wider community

9/ Blur, in just a few of months, has become a household name that has driven the NFT space forward.

We're excited to witness how the Blur Foundation's governance system will play a role in driving the product forward, and the implications this has on the overall space.

#blur

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