Thread by @karter_xyz

STARTUP TO WEB3-GIANT ⚡

A thread on @RTFKT ⬇🧵

👁‍🗨 - DISCLAIMER -
I entered this ecosystem just about a month ago.
I have no affiliation with @RTFKT or @Nike.

This is an informative post about what I find to be the strong points of this brand and is in no way endorsed or sponsored. All opinions are personal.

NFA and DYOR.💜

🔹 RTFKT - NIKE

▫ In October 2021, NIKE acquired RTFKT Studio, with the goal of incorporating their expertise in digital design and creativity into NIKE's own products.

▫ This fundamental backing of the company gives it a high standing and credibility in the WEB3 space.

🔹FOUNDERS

▫ Benoit Pagotto - CTO of RTFKT Studio: Technology and Development Efforts.

▫ Chris Le - Creative Director of RTFKT Studio: Digital Designs and Products.

▫ Steven Vasilev - CEO of RTFKT Studio: Company Strategy and Vision.

▫ The founders have a cohesive fit, with complementary backgrounds covering gaming, fashion and streetwear.

▫ These align with the market position and proposition of RTFKT as a next-gen fashion brand and studio, implementing the latest in game engines, blockchain and ARVR.

🔹ECOSYSTEM

▫ @RTFKT 's ecosystem is one of its strongest points. 🌐

▫ The team has branched into fashion, ARVR experiences, IRL events, collectibles, short-movies and WEB2 entertainment like streaming/gaming tournaments.

▫ There's an expansive world to dive into. 🧬

🔹TAKASHI MURAKAMI

▫ Murakami is the creator of iconic works which have inspired generations across the globe, through collaborations with artists like Kanye, Pharrell Williams, and Drake.

▫ His incredible track record definitely adds to the identity of #CloneX.

🔹BRANDING

RTFKT has created a clear message. A simple - identifiable entity that bases itself on these principles:

▫ Fashion
▫ Creativity
▫ Innovation
▫ Technology
▫ Collaborations
▫ Consistent Aesthetics
▫ Strong Community Engagement

🔹CREATIVES

▫ The creative community is consisted of a diverse group of individuals who share a passion for digital fashion, art, and collectibles.

▫ @RTFKTcreators is a dedicated account created by @BOObotcher dedicated to highlighting the best work from the community.

🔹NETWORKING

▫ In WEB3, the #CloneX community stay active on Twitter and Discord, dominating the creative scene

▫ In WEB2, @RTFKT hosts events in almost every major conference allowing Clones to connect with each other and participate in exclusive events and experiences. ⚡

🔹PERKS

#CloneX NFT Holders enjoy exclusive benefits of:

▫ Airdrops
▫ Collborations
▫ Creator Assets / 3D Files / Filters
▫ Discord Community
▫ Engagement
▫ Exclusive Content
▫ Event VIP Access
▫ Spotlights

🔹AMBASSADORS

▫ @RTFKT consistently choses to represent themselves in the best way possible, through handpicking passionate ambassadors and content creators.

▫ Recently, @OGFaZeCLipZ took the 1st Place for #CloneX in the @valhalla Fortnite Tournament. 🥇

🔹FASHION

▫ RTFKT 's focus on fashion is one of the key factors that sets them apart from other NFT and digital collectibles platforms. 🔥

They do this by emphasizing on:

▫ High-Quality Design
▫ Fashion Collaborations
▫ Limited Edition Drops
▫ Virtual Fashion Shows

🔹TECHNOLOGY

RTFKT focuses heavily on technology and innovation by leveraging:

▫ Cutting-edge technologies like 3D Printing and AR.
▫ NFTs allowing digital ownership.
▫ AR Filters
▫ Virtual Experiences

The community is also a big part in this:

🔹INCLUSIVITY

▫ RTFKT recently introduced the .SWOOSH passes, where you could register your own SWOOSH ID and claim your customized pass.

▫ This is a new community experience, designed to give you the opportunity to co-create the future of Nike.

🔹COLLABORATIONS

▫ RTFKT collaborated with a number of high-profile brands and individuals, including Nike, Warner Bros, and musician Deadmau5. 🫂

▫ These collaborations help to raise the profile of the company and reach new audiences.

🔹ENTRY POINT

▫ At the time of writing, the #CloneX Collection, sits at a mere 4 $ETH floor price. 🔻

▫ Considering that being the best entry point into the ecosystem, I find this to be a big opportunity to enter the @RTFKT ecosystem.

Personal opinion, NFA‼

🔹METAVERSE

▫ @RTFKT are partnered with @oncyber.

▫ CloneX holders were airdropped a Loot Pod, giving them access to an OnCyber space for them to build and furnish.

▫ Recently, with the development of the Exodus story, Loot Pods can be burned in exchange for a Space Pod.

🔸COMMUNICATION

▫ One common criticism on @RTFKT 's way of doing things; their often sparse communication.

▫ Occassionally, some self-deprecating humor helps with the copium. 💀

🔸COMPLEXITY

▫ Another drawback for newcomers to the space, is the complexity of project, as well as dispersed documentation.

▫ To aid with this, I can recommend the two informative articles below:

mirror.xyz/beetlesweet.et…

ancient8.gg/research/en/ar…

🔸MONETIZATION
Lastly, some have also criticized the brand for neglecting certain secondary collections and for over-monetizing their own community through physical merch.

🔺 KEY TAKEAWAYS:

▫ @RTFKT has a powerful brand, large backing, a commited community and a strong vision.

▫ There is a promising future ahead with Animus and Exodus on the horizon.

▫ This is historically one of the greatest windows of opportunity to enter.

That's my deep dive into @RTFKT's core points, and my honest opinion about the project.

Big thank you to all members that helped me compose this thread and gather information. 🙏

Shoutout to:
@eyeless_NFT ,@ZeusLFG , @anyhagarcia, @Vinnydirt , YogiBeer and GachaGhost

If you enjoyed this informative thread:
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