She's known as Malaysia's Queen of Ice Cream.
She opened 85 outlets locally & overseas in just 4 years.
This is the inspiring story of Siti Fatimah Adnan of Mokti's Ice Cream.🍦
Siti Fatimah Adnan is the founder of Mokti's Ice Cream.
She came from Perlis, a Northern state in Peninsula Malaysia.
She has a degree in Technology & Plantation Management from UiTM.
Siti lived in Bintulu, Sarawak as a housewife for 2 years before she started her business.
It was in Sarawak where Siti discovered the famous aiskrim gula apong or 'apong' sugar ice cream.
Apong sugar is made from Nipah palm.
They grow along the coastal areas of Sarawak.
When she returned to her village in 2014, she craved for apong ice cream but couldn't find any.
That gave Siti the idea to make her own apong sugar ice cream.
She attended ice cream making course to learn the basics.
And then she experimented to create her own version & let her relatives tried it.
Her ice cream is made of 95% apong sugar from Sarawak & 5% milk.
Siti opened her first outlet in Jejawi, Perlis next to a busy supermarket.
It was called Q ice cream without any proper branding.
She sold it for RM2 (~US$0.50) per cup which included 2 free toppings.
Her customers loved it & it became viral on social media.
(Tg Halbart pic)
Siti struggled during the first 2 years.
But her husband & her family supported her.
In 2019, Siti officially branded her ice cream business as Mokti’s Ice Cream.
Mokti is short for Mok Fatimah, a name given to her by her husband’s family from Sarawak.
(Bernama pic)
In just 4 years she owns 85 outlets including the ones franchised by other entrepreneurs.
She also operates 3 factories to supply to her shops.
In February 2023, Siti opened her first international outlet in Istanbul, Turkiye.
It serves artisan gelato, coffee & more.
Siti continues to work hard to grow her business, creating jobs & more entrepreneurs.
Here's what we can learn from her story:
1. Be willing to try & learn
2. Solve your own problem
3. Start small but think big
4. Don't need to wait for the perfect time
5. Go global
Inspiring!
I share local & global inspiring stories of entrepreneurs, technology, marketing & mindset.
I also help individuals & businesses grow through personal branding, creative marketing & powerful storytelling.
Follow @richardker for more content like this.
Sources:
facebook.com/moktisturkiye
themalaysianreserve.com/2022/03/21/lov…
says.com/my/seismik/mok…
majoriti.com.my/relaks/2022/03…
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