Thread by @KSA_eth

Here is a thread on @pudgypenguins from the analysis done by @sloka_eth.

Pudgy Penguins is a #NFTCollection with 8,888 #NFTs mint in July 2021.

What you need to know about Pudgy is here, enjoy your reading ! 🌐

1/23🧵

Pudgy sold out in 19 minutes on 23 July 2021 at a price of 0.03ETH. The hype quickly grew after a New York Times article on Pudgy penguins was published.

It was the start of something big for the ecosystem....

2/23🧵

After the mint, the collection went through a period of decline. But an entrepreneur named @LucaNetz bought the the collection for a price of $2,500,000 million (750ETH) in April 2022.

This man has allowed Pudgy to thrive to this day.

3/23🧵

After its acquisition, it managed to transform a simple NFT collection of little penguins into a real brand that has satisfied the community 100%.

This is the goal of the collection: to create a brand known in web 2 and web 3 thanks to the penguins.

4/23🧵

Pudgy Penguins is an IP company, so it is important to create as many communication channels as possible for their brand. They aim to be present everywhere and that every user can stumble upon a pudgy penguin, regardless of the platform.

5/23🧵

This NFT collection is very present on social networks, it has for example more than 100k followers on twitter, but especially 480k on instagram.

But Pudgy does not stop there to develop her marketing...

6/23🧵

A big part of the brand's marketing strategy is to find ways for people to use Pudgy's IP without even thinking about it.

So they access their marketing on GIFs / memes which have reached a combined total of 3.1 billion views.

7/23

In short, the marketing of this company does not only revolve around the social networks used in Web 3, Pudgy seeks to reach a wider audience, in order to bring maximum visibility to its brand.

But what about the content of the collection?

We are getting there...

8/23🧵

According to Pudgy, when it comes to intellectual property, content is king.

Pudgy has therefore always been very active and constantly seeks to increase the added value for their holders.

For example, they have created 3D animations to announce their partnership :

9/23🧵

@Sothebys (organisation of an auction)
@LayerZero_Labs (allowed Lil Pudgy to be cross-chain)
Retail Monster (Pudgy Toyline)
@HologramLabs (augmented reality with Pudgy)
@OriginProtocol (helped create their marketplace)

10/23🧵

The collection is known for its great transparency, they have created a show called "Building In Public" which presents the backstage of Pudgy.

But the collection wanted to go further, and wanted to mix virtual and real, so they created lots of physical objects.

11/23🧵

They have released numerous clothing collections, including winter and summer collections

The team also created a toy brand, called Pudgy Toys. They presented the toys at various trade shows and established links with major players in the toy industry (such as PMI Toys)

12/23🧵

Their respective NFT holders will not only enjoy seeing their penguins turned into toys, but will also receive licensing fees on these sales.

Pudgy also creates high-end decoration products (more info soon)

Now let's talk about the community...

13/23🧵

Pudgy's community is one of the best in the space, and it is not ephemeral as it has been committed for many years.

Their group consists of community builders, community leaders, developers, business people, parents, influencers, basketball players, etc.

14/23🧵

Within this community there are many sub-communities:

-Pudgy Gaming
-Pengu Princesses‍
-Pudgylicious
-Pudgy Fitness‍
-Pudgy Alpha‍
-Pudgy Asia

The community represents what Web3 is all about: coming together and building through passion.

15/23🧵

The community has organised several meet-ups:

-New York
-Beijing
-Hong Kong
-Seoul
-Singapore
-Shanghai

The Pudgy team have also set up several events:

-Yacht party in Miami
-NFT NYC (Event with Shopify + Private event)
-Miami Art Basel
-NFT Paris with DeGods

16/23🧵

Pudgy's ecosystem is very broad.

They have launched 2 additional collections: Lil Pudgys and Pudgy Rods

These two collections are extensions of the mother collection and allow you to enter the ecosystem at a lower cost.

17/23🧵

Lil Pudgys :

Collection of 21,071 NFT. By owning a Lil Pudgys, you unlock access to, events, IP licensing opportunities & more.

Using LayerZero's omnichain technology, each Lil Pudgy has the ability to choose between a few Blockchains (Ethereum, Polygon, and Arbitrum)

18/23🧵

Pudgy Rods :

Released as a free mint, one for each Pudgy Penguin held.

When combined with a Pudgy Penguins or a Lil Pudgy, the true utility of Pudgy Rods comes into play (The first implementation of this utility will be in Q2 with the Overpass project)

19/23🧵

Finally, @LucaNetz has launched a media outlet for the collection: Pudgy Media, a place where newcomers can learn all about the collection and the initiatives that drive Pudgy Penguins forward.

The aim of this platform is to be a reference point for the community.

20/23🧵

The future:

The Pudgy team has always been very active and invested in the project. More than 24 big announcements have been made in 2022, whether it's updates, new initiatives or new utilities, they've always managed not to leave the community waiting.

21/23🧵

Statistics @pudgypenguins :

• Mint Date: 23 juillet 2021
• Mint Price: 0.03 ETH
• Supply: 8,888
• Floor Price: 4.3 ETH
• Listings : 568 (6%)
• Royalty : 5%
• Unique Owners : 52%

22/23🧵

Thank you for reading #KSAcommunity !

If you enjoyed this thread, don't hesitate to follow @KSA_eth & RT this tweet !

#NFTs #NFTCommmunity

23/23🧵