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Spotify, Film, Television Updates

Jun 21, 2023, 8 tweets

Why AI was used for the “Secret Invasion” Intro & why this decision is destructive.

A thread 🧵

On Wednesday, June 21st, #SecretInvasion premiered its first episode on Disney+.

The opening credits were entirely rendered through AI, marking the first time a show of this publicity and scope has utilized technology as opposed to artists.

The synopsis of the show is as follows:
Credit: IMDB

Due to the show being a spy thriller involving shapeshifting aliens, the AI may have been utilized to depict the theme of deception—

The art in the intro appears to be real but was instead rendered by AI; technology masquerading as artistry.

However, the use of AI itself is a concerning decision— one that may start a domino effect of real artists being replaced with more affordable and time efficient technology.

Hopefully, what began as a creative choice to tie into the themes of the show will not start the beginning of the AI takeover so many creatives in the film industry, as well as other industries, fear.

What do you think about the opening credits?

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