Pixar has made $14+ billion by sharing stories.
And each movie uses the same 22 rules.
7 of them are incredible for building your personal brand.
Discover them here (with clip examples):
1.) Use one core message
Most people forget that less is more.
Cut the fluff because too many messages makes confusion.
Example:
Inside Out - Joy realizes the importance of Sadness
That's it.
The narrative creates easy meaning.
And a memorable bond.
2.) Make Characters Relatable
When people relate to a character, they feel they're in the story.
This boosts engagement.
For your brand:
Write about the client's problems.
Share:
•Wins
•Traits
•Losses
•Emotions
Example: Toy Story - The fear of being replaced
3.) Leverage Visual Storytelling
If a picture is worth 1,000 words,
A visual is worth 1,000,000.
AI made it easy to add visuals to your writing.
Plus the algorithm boosts videos and footage.
Create clips and shorts.
Then attach them to threads.
Example: Wall-E intro
4.) Focus on making your audience feel something.
You can Tweet, publish, and share all you want.
But without emotion, you may have done nothing at all.
Show your own transformation & get vulnerable.
People connect and see themselves in you.
Example: Up - Carl and Ellie
5.) Use humor to engage the audience.
Laughter breaks the tension in a boring feed.
Humor stops mindless scrolling.
The best creators joke around, leave silly comments, and show personality.
Example: Monster Inc. - Sully’s morning
6.) Twist expectations to keep your audience engaged.
Challenge the status quo.
There is a ton of cliche advice floating around.
This contrarian take creates a twist.
The twist is refreshing and puts your content in the spotlight
Example: Finding Nemo the Escape Plan
7.) Keep the story believable and authentic.
Be raw. Be real. Be vulnerable.
With success comes haters.
Don't lie or steer off course.
The most powerful brands are true to themselves and their beliefs.
Don't bend backward because of rude comments.
Example: - Ratatouille
TLDR:
1.) Use one core message
2.) Make Characters Relatable
3.) Leverage Visual Storytelling
4.) Focus on making your audience feel something.
5.) Use humor to engage the audience.
6.) Twist expectations to keep your audience engaged.
7.) Keep the story believable and authentic
You're awesome!
Thank you so much for reading this.
Please:
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I hope your day is nothing short of amazing.
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