Thread by @tibo_maker

Recently 𝕏 made MASSIVE changes to their algorithm.

I spent 20 hours going through 13,160 lines of altered code so you don't have to.

Here are the golden nuggets I found so you can grow fast as a creator on 𝕏 🧵

1. X doesn't want to show duplicate conversations on the feed.

So when you reply AND retweet, your reply will be given priority to be shown in other's feeds.

Replies > Retweet

2. X wants more creators to launch subscriptions.

So if you are eligible to become a "subscriber content creator," they'll push your content.

Switch your account to creator type just in case.

3. X now categorizes text-only and image posts differently.

Image tweets get boosted.

So use more media in your posts and threads.

3-4 images can boost your reach.

4. Tweets with video content (long form, short form, and GIFs) get boosted.

This is a good time to try short/long videos on X.

5. Likes and retweets aren't needed to reach the masses if you do this.

Hack the algo by talking about trending & popular topics.

X is pushing this in the "For You" tab.

6. Tweets mentioning competitors and out-of-network URLs will get deboosted.

So avoid mentioning competitors (no links to YT videos or IG reels).

Using links to other tweets won't hurt.

7. There are now two categories of duration for tweets.

Default - 24 hours.
Expanded - 48 hours.

If your post does well in the first 24 hours, it'll be put in the expanded duration and reach a wider audience over time.

8. Author replies have DOUBLE the weightage of normal replies in scoring models.

So replying to comments on your tweet can boost reach.

Keep your followers engaged in the comments!

9. Earlier, posts would be pushed to new audiences even if your followers didn't like them first.

But X is getting strict.

If you have a large audience (10K+), you've got to create such content that your followers like/engage with it

Or it won't reach new audiences.

What's boosted (do more of this)

- Replies & engagement

- Bookmark-worthy posts

- Posts on trending & popular topics

- Rich media (images, videos, GIFs) content

- Well-performing tweets stay longer on the feed (48 hours)

- Subscription-eligible creators get a boost

What's deboosted (do less of this)

- Out-of-network content like competitors mention, URLs

- Content that doesn't resonate with your current followers

- Retweets on posts you've also commented on

What this means for creators

- Post more interactive media (videos, images, GIFs.) Only text posts are not enough now.

- X is pushing conversations so reply more. But don't fake it. Authenticity is key.

- Launch a subscription tier for a boost in reach.

I love how @elonmusk is turning X into heaven for creators!

Follow me for more such updates @tibo_maker

❤️ And remember to RT this thread so more creators know about the updates 👇

And to boost your 𝕏 growth even more, use the one tool used by the most serious creators out there 👇

tweethunter.io

I want to thank @NFT_GOD for inspiring my post, he was the first to have spotted about this algo change, definitely worth a follow

It's been a while we're studying the Twitter algorithm, if you want to learn more about it, check this: tweethunter.io/blog/twitter-a…